When it comes to wordmark logos, the font is everything. Choose a typeface that matches the vibe of the brand—whether it’s sleek and modern or playful and quirky.

Keep it clean and legible, but don’t be afraid to add a little flair. The right font can make a brand name stick in people’s minds, even if it’s just the name itself.

It’s not just about the letters themselves; how they’re arranged matters just as much. Adjusting the spacing (kerning) between letters can change the whole feel of the logo.

Try experimenting with alignment too. Centered, left-aligned, or even stacking letters—small tweaks can give your wordmark a unique twist that makes it feel intentional.

Wordmark logos are all about flexibility, so consider where it’ll be seen most. It should look good on a website header, a business card, or a social media profile.

If the brand name is long, see if you can create a version that’s compact too, without losing that distinct look. Adaptability makes a wordmark logo more practical for everyday use.