A modern logo shouldn’t try too hard. Skip the complicated shapes and intricate details that just end up feeling cluttered.

Think clean lines and minimalism—it’s about making something that sticks in people’s minds without feeling like it’s screaming for attention. Simplicity also means it’ll look good pretty much anywhere.

Your logo has to look good whether it’s blown up on a billboard or shrunk down on a website. If it’s only good in color or just doesn’t translate well in black and white, that’s a problem.

Aim for something scalable, so no matter where it ends up, it still looks like your brand. It’s all about keeping that consistency no matter the medium.

Modern logos can be more than just pretty designs—they can tell a story. Try weaving in a subtle element or two that speaks to what the brand’s all about.

A little hidden detail or clever use of space can make people think, “Oh, that’s clever,” and remember it better. It’s those small touches that can really make a logo stand out.